Cybercriminals are once again preying on unsuspecting travelers—this time through a deceptive tactic known as malvertising. If you’ve recently booked a cruise and are looking for help with your reservation, you might be tempted to do a quick online search for the company’s customer service number. But beware: that top search result may not be what it seems.
Scammers are placing fake customer service numbers inside paid advertisements that appear at the top of search engine results. These ads look legitimate and often include the name of a popular cruise line and a contact number. But when you dial the number, you’re connected not with the cruise company, but with a fraudster posing as a travel agent.
They may tell you they’ve found a better rate on your booking and offer to rebook your trip at the lower price. All they need, of course, is your credit card information to “process” the savings. In reality, this is a clever con—the only thing getting processed is your personal financial data.
Protect Yourself from Malvertising Scams
Here’s how you can stay safe while planning your dream vacation:
Don’t trust suspiciously low prices. If a discount seems unusually steep, it might be bait for a scam.
Know that ads aren’t always safe. Anyone can purchase a Google Ad, including scammers. A paid listing doesn’t guarantee legitimacy.
Verify contact info directly. Always go to the cruise line’s official website to find phone numbers and contact details. If you’re unsure, work with a well-reviewed and established travel agent.
Staying alert to these kinds of schemes is key to protecting your finances—and ensuring your next cruise starts with smooth sailing.